International Business Consultants
"The understanding of another's culture is as vital to international business as the balance sheet. We might call ourselves international business people, but in fact we are cultural interpreters. It is this ability to understand and successfully interpret the cultures in which we operate that makes Annisa Group unique."
Edward Goldberg, President
Edward Goldberg has a unique appreciation of the interplay between business, culture and politics in implementing cross-border business strategies. As president of the Annisa Group, he understands the necessity for leaders in global business to be attuned to cultural and socio-economic conditions in order to succeed in a semi-flat world.
Mr. Goldberg, an expert in the complexities of Globalization, International Trade and Global Business Strategies, teaches various courses related to globalization, international trade and international marketing at Zicklin Graduate School of Business, Baruch College, City University of New York. In addition he is on the adjunct faculty of the New York University Center for Global Affairs where he teaches International Political Economy as well as Emerging Markets.
Mr. Goldberg has twice been nominated for the prestigious Presidential Excellence Award for Distinguished Teaching at Baruch College. He has also been twice awarded a grant from Mitsui USA for curriculum development in International Business.
He is a much-quoted author and public speaker on the subjects of globalization, U.S. economics, European-American relations, International trade and U.S.-Russian relations. Among others, he has been cited by Thomas Friedman in The New York Times and in his book Hot Flat and Crowded, Roubini Global Economics, Yale Global on Line, and American Foreign Policy Interests. He is a regular contributor to the HuffingtonPost and the Globalist. He has been interviewed by CNBC Television, Public Radio, CBS radio, Bloomberg Radio, the Associated Press Radio as well as Russian State Television. He is currently writing a book on how globalization has changed American politics.
Mr. Goldberg has lectured at numerous prestigious institutions including:
  • CEDEP/INSEAD
  • IESE Business School, University of Navarra
  • The Kennan Institute
  • Harriman Institute of Columbia University
  • The New School
  • Louisiana State University
  • European Union Study Center of the City University of New York
  • Weissman Center for International Business
Previously he founded and served as President of F.J. Elsner North America Ltd, a wholly owned subsidiary of Raiffeisen Zentralbank (RZB) of Vienna, Austria, where he created a unique financing strategy that allowed the firm to become one of the leading companies exporting American Agricultural products.
He also served as Vice President, International Marketing and Principal for the Chilewich Group, one of the foremost American trading companies doing business with the Soviet Union, Eastern Europe and Asia.