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"The understanding of another's culture is as vital to international business as the balance sheet. We might call ourselves international business people, but in fact we are cultural interpreters. It is this ability to understand and successfully interpret the cultures in which we operate that makes Annisa Group unique."
Edward Goldberg has a unique appreciation of the interplay between business, culture and politics in implementing cross-border business strategies. As president of the Annisa Group, he understands the necessity for leaders in global business to be attuned to cultural and socio-economic conditions in order to succeed in a semi-flat world.
Mr. Goldberg, an expert in Global Business Studies and the complexities of Globalization and Global Business Strategies, teaches various courses related to international business and globalization as well as international marketing and international trade at Zicklin Graduate School of Business, Baruch College, City University of New York. He also teaches international trade and export as visiting faculty of University of Southern California's Marshall School of Business. His USC Marshall School course, Creating Success in the International Marketplace, is featured on the New York Times Knowledge Network. In addition he was recently appointed to the adjunct faculty of the New York University Center for Global Affairs.
Mr. Goldberg has twice been nominated for the prestigious Presidential Excellence Award for Distinguished Teaching at Baruch College. He has also been twice awarded a grant from Mitsui USA for curriculum development in International Business.
He is a much-quoted author and essayist on the subjects of globalization, U.S. economics, European-American relations, International trade and U.S.-Russian relations. Among others, he has been cited by Thomas Friedman in The New York Times and in his book Hot Flat and Crowded, Roubini Global Economics, Yale Global on Line, and American Foreign Policy Interests. He is a regular contributor to the HuffingtonPost and the Globalist. He has been interviewed by CNBC Television, Public Radio, CBS radio, the Associated Press Radio as well as Russian State Television. He is currently writing a book on how globalization has changed American politics.
Mr. Goldberg represented the United States Department of State at the International Conference on International Relations and Problems of Globalization in St. Petersburg, Russia where he delivered the opening address. He was a member of President Barack Obama's Foreign Policy Network Team for the 2008 Presidential election and was a member of Senator John Kerry's Russia and CIS Policy Team during the 2004 United States presidential election.
Mr. Goldberg has lectured at numerous prestigious institutions including:
Previously he founded and served as President of F.J. Elsner North America Ltd, a wholly owned subsidiary of Raiffeisen Zentralbank (RZB) of Vienna, Austria, where he created a unique financing strategy that allowed the firm to become one of the leading companies exporting American Agricultural products.
He also served as Vice President, International Marketing and Principal for the Chilewich Group, one of the foremost American trading companies doing business with the Soviet Union, Eastern Europe and Asia.
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